If you have been careful to follow the keyword advice above and chosen well, you can use PPC to build traffic while you continue building links. But links are vital to your long-term marketing strategy, so don’t ignore them.
Spend some time researching strategies and ideas for drawing positive attention to your booth. The reality is that most people will only give your trade show display a few seconds of their attention. What are you going to do to bring them in?
Build keyword lists. Keywords are an important part of Search Engine Optimization. So, in choosing your web marketing tool, make sure that it has the capability to generate keywords fast.